Brand Your is a e-commerce company that manufactures custom packaging for users. The objective of this project was to redesign their website’s Your Cart create a smooth buying process and refine other pages such as the Contact Us and News pages to reflect their new visual identity.
As my role for this project involved creating webpages for a newly rebranded website, I knew it was important to deliver visual consistency across every touchpoint in my designs. Fundamentally, consistency in branding aims to help build trust with consumers and allows consumers to feel more confident in the brand. In this project, I’ve learned how to effectively adhere to design systems and guidelines and adapting them creatively into my work.
