FoodPrint

Scope
Product Design, UX/UI, User Research, UX/UI Design, Product Thinking, Branding

Year
2021 (24 Hours)

Award
YuHacks “Best Environment-Focused Hack”

FoodPrint is an app that minimizes global carbon footprint by encouraging personal change in daily food habits. FoodPrint encourages sustainable dietary habits by completing impactful challenges and reduces food waste by keeping inventory of your food at home. This project was completed independently at 24-hour hackathon, yuHacks. Competing with 250+ participants, FoodPrint was awarded “Best Environment-Focused Hack”.

DESIGN CHALLENGE

How can we reduce our food’s carbon footprint in an attainable, impactful way?

The Problem

Systemic racism is putting black women’s lives at risk

The world has only 8% of carbon budget left. If we don't pay attention to the carbon budget, it increases the chance of a host of global problems: the loss of coral reefs, more severe weather events and changes in crops that could lead to further food scarcity.

According to studies, the entire food system – which includes the production, packaging, transportation and disposal of everything we eat – accounts for 21-37% of all human-produced greenhouse gas emissions.

In Canada, the average carbon footprint per person is 15.6 tonnes. How? Well, food accounts for 10-30% of a household's carbon footprint. To add:

  • We get 18% of our calories from animal products, which generates 60% of food emissions
  • 40% of food produced is lost or wasted
The Solution
The Product

FoodPrint enables users to reduce their food carbon footprint by practicing sustainability through impactful daily challenges and reduce food waste by keeping inventory of their food at home.

Product Goals
  1. Allow users to track their food carbon footprint
  2. Create a feature that encourages sustainable food habits through challenges
  3. Enable food/pantry tracking to reduce food waste
PHASE 01
Planning and Strategy
The first phase of this project was to develop a brief plan and strategy for my 24-hour deadline.

Developing a Feasible Plan

24 Hour Breakdown

As a first-time solo hacker, I knew I had to use my time efficiently due to the 24-hour time constraint and the big workload. I started off with a basic plan as a guide to meet my deadline.

PHASE 02
Initial Research
To better understand the problem of climate change, I conducted research on my personal carbon footprint and led user interviews to gain insight on other people’s experiences and problems surrounding food and sustainability.

What is my Carbon Footprint?

Defining the Problem of Climate Change

I decided to choose the Environment Challenge at the hackathon, creating sustainable solutions in response to climate change. As I performed general research, I found majority of my interest was centred in household carbon footprint and food. From my personal experiences, I felt that food waste was something I’m admittedly guilty of, and was determined to somehow incorporate a solution to this within my product.

I took this online footprint calculator, which asked me a variety of questions, from how big my house is, how much I travel, to how much trash I have compared to my neighbours and how often I eat meat. I was fascinated by the food consumption category, which was significantly greater than the others.

According to this source, if everyone lived like me, we would need 4.2 earths, which is a bit below USA’s average of 5.

What is my Carbon Footprint?

Understanding the User

Considering this hackathon was virtual, I used my resources and asked my peers a few questions about their daily food habits to help me define a common problem. Knowing that this might produce bias results, gathering information from omnivorous peers did help me better see the problem at hand. I used a few questions provided by the ecological footprint quiz I took earlier:

  • Can you describe your diet? (i.e. vegetarian, omnivorous, pescatarian, etc.)
  • How often do you dispose of your leftover food?
  • How often do you dispose expired foods?
  • How environmentally aware of your carbon footprint?
  • What are the challenges you face when it comes to sustainable eating?
  • Would you be willing to pay more for sustainable food?
  • Do you want to know how to live more sustainably?

Interview Results

People want to live more sustainably

Using all the user research conducted from 9 peers (gen z), here are two insights I found:

Killing three birds with one stone

The Three Pillars

  • Increase environmental awareness by tracking your food carbon footprint
  • Encourage sustainable eating habits through attainable challenges
  • Reduce food waste by keeping track of your food at home
PHASE 03
Final Design
The final deliverables for this project consists of high fidelity interactive prototype on Figma and a video presentation.
View the Prototype
INTRODUCTION
Change starts with self-awareness

Answer 8 simple questions to better understand the current carbon footprint of your food as a start to your climate action journey.

BROWSE CHALLENGES
Browse through a variety of attainable, impactful challenges

FoodPrint provides you a variety of challenges to help you reduce your food carbon footprint. Can’t commit? Use the filter and start simple with small impactful actions such as “Composting your food waste for two weeks.” Find a challenge that works for you!

MY CHALLENGES
FoodPrint keeps you on track

Find all your active challenges in the “My Challenges” tab with countdowns and daily reminders to keep you on track.

SHOPPING LIST
Going grocery shopping? FoodPrint encourages you to be mindful of only what you need

FoodPrint also suggests a variety of foods with low carbon footprints as you add items to your grocery list.

INVENTORY
The food that you already have can get pushed to the back of the shelf and forgotten

Finished shopping? FoodPrint automatically syncs your shopping list to your “Inventory”, telling you what food is in your fridge and when it expires. As these ingredients leave your fridge, swipe right on the item and the food is removed from your inventory.

MY CARBON FOOTPRINT
You are making a difference

See how much water, CO2, forested land, and food you saved from your climate action journey. FoodPrint simplifies your food carbon footprint statistics, so you understand your impact.

REFLECTION
Concluding Thoughts
When working alone became a learning experience
Entering this hackathon solo definitely became a learning experience as it taught me a lot about my own skills and capabilities from working in a high-pressure environment. For instance, I was able to discover my own design process during the planning and strategy phase of this project. I learned the importance of understanding the problem before I start designing, thus, prioritizing the user research phase.

Furthermore, I learned how to set realistic expectations and be precise. Given the short deadline, it was important for me to use my time wisely, and this required lots of planning and cutting down and prioritizing certain the features. As someone who tends to think big and ambitiously, I found that starting small was my best bet.

Working alone was definitely a pleasant experience, and it provided me with a lot of confidence in my design skills.