For Sheridan College 2019 Frosh Week, I led creative direction in designing the visual identity, “Froshella”, a play on Coachella Music Festival. This campaign involved coordinating and designing a series of promotional content including print and digital deliverables to be marketed to first years across three campuses.
I created a general identity that is flexible and applicable to the various events held for Frosh week. I chose to express a bohemian appearance in the visuals by using a warm but vibrant colour palette and playful modular typeface.
DESIGN CHALLENGE
